Where it all began

old school mom-and-pop business. Outdated business model and has not been maximizing its full potential by fully leveraging technological and digital channels/mediums:

• No website
• No automation
• No online Point of Sale
• No digital marketing efforts

Game Plan

Right off the bat, I knew what the Spa needed was: to fully undergo digitalization and incorporate automation processes into the business model:

• Website - Knowing a website is pivotal in maximizing conversions, I sourced web developers to create a website that’s both aesthetically pleasing & user-friendly. Appointments are effortlessly booked & paid for within minutes
• Automation - incorporated self-scheduling, self-checkout systems, right from user’s device (desktop, tablet, mobile). Made the business more efficient, organized, and increased overall productivity
• Digital Marketing Campaigns - jumpstarted Google Adwords, facebook, and instagram campaigns.

Embracing Change:

Set in motion a digital marketing campaign by:

1. 1. Research market environment & competitors
2. 2. Identify competitive edge + target audience
3. 3. Embrace and sharpen competitive edge
4. 4. Market competitive edge to target consumers

After abundant market research and gaining understanding of the industry, I narrowed down on a marketing & branding strategy. Spa was optimally marketed as an luxurious haven - that primarily caters to those:

1. 1. Who wants to bring family and friends for the special experience
2. 2. Who needs a relaxing haven to rejuventate & unwind

A New Era Emerges:

The undeniable and monumental results of undergoing digital transformation and leveraging digital marketing materializes the beginning of a new era for the Spa.

After 60 days

• +110% Revenue
• 800% Return on Ad Spend
• Established robust online presence
• Expanded community outreach