An unfavorable and sudden event was my gateway to marketing. An event that appeared to be bleak and gloomy at the time, was later revealed as a blessing in disguise through relentless efforts to overcome adversity.
From building and managing a book of business in Financial Advisory to being the marketing strategist for a family business, carried out everything from conducting comprehensive market research and creating marketing campaigns from scratch to deploying web developers to create websites that embraces full optimization of conversion rate and incorporates smart automation into the business.
Dazzled by the irresistible charms of marketing, I became inevitably sucked deeper and deeper into the ever-fascinating world of it. I found myself not only falling in love with the art of marketing but also realizing a knack for it.
old school mom-and-pop business. Outdated business model and has not been maximizing its full potential by fully leveraging technological and digital channels/mediums:
Right off the bat, I knew what the Spa needed was: to fully undergo digitalization and incorporate automation processes into the business model:
Set in motion a digital marketing campaign by:
After abundant market research and gaining understanding of the industry, I narrowed down on a marketing & branding strategy. Spa was optimally marketed as an luxurious haven - that primarily caters to those:
The undeniable and monumental results of undergoing digital transformation and leveraging digital marketing materializes the beginning of a new era for the Spa.
After 60 days
Return on Ad Spend