marketing strategist that moves people through artistic expression & business strategies.
An unfavorable and sudden event was my gateway to marketing. An event that appeared to be bleak and gloomy at the time, was later revealed as a blessing in disguise through relentless efforts to overcome adversity.
From building and managing a book of business in Financial Advisory to being the marketing strategist for a family business, carried out everything from conducting comprehensive market research and creating marketing campaigns from scratch to deploying web developers to create websites that embraces full optimization of conversion rate and incorporates smart automation into the business.
Dazzled by the irresistible charms of marketing, I became inevitably sucked deeper and deeper into the ever-fascinating world of it. I found myself not only falling in love with the art of marketing but also realizing a knack for it.
Where it all began
old school mom-and-pop business. Outdated business model and has not been maximizing its full potential by fully leveraging technological and digital channels/mediums:
No online Point of Sale
No digital marketing efforts
Right off the bat, I knew what the Spa needed was: to fully undergo digitalization and incorporate automation processes into the business model:
Website - Knowing a website is pivotal in maximizing conversions, I sourced web developers to create a website that’s both aesthetically pleasing & user-friendly. Appointments are effortlessly booked & paid for within minutes
Automation - incorporated self-scheduling, self-checkout systems, right from user’s device (desktop, tablet, mobile). Made the business more efficient, organized, and increased overall productivity
Digital Marketing Campaigns - jumpstarted Google Adwords, facebook, and instagram campaigns.
Set in motion a digital marketing campaign by:
1.Research market environment & competitors
2.Identify competitive edge + target audience
3.Embrace and sharpen competitive edge
4.Market competitive edge to target consumers
After abundant market research and gaining understanding of the industry, I narrowed down on a marketing & branding strategy. Spa was optimally marketed as an luxurious haven - that primarily caters to those:
1.Who wants to bring family and friends for the
2.Who needs a relaxing haven to
A New Era Emerges:
The undeniable and monumental results of undergoing digital transformation and leveraging digital marketing materializes the beginning of a new era for the Spa.